FOLLY GROUP - PRESSURE PAD, 2024
The process
Inspired by the unconventional process of writing and producing the song, Kai, Tom, Louis, and Sean didn't physically gather to create "Pressure Pad." Instead, they added their unique touches individually, sending the song across platforms. This innovative approach resulted in a masterpiece that encapsulates the complexities of collaboration and creation.
The idea
Throughout the last month of 2023, we were immersed in shooting and editing Folly Group's "Pressure Pad." The video's concept revolves around the powerful theme of collaboration across various spaces and times, blending both the physical and emotional aspects.
Imagine a captivating 4-way split screen resembling windows, each segment offering a distinct perspective on the creation, reaction, and essence of the song. From wild and abstract scenes to a close-up of an intense gaze, these contrasting screens seamlessly come together, narrating the intricate story of the song's making.
